Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospect constantly. However, it is also a place where you could destroy your brand unintentionally.
Don?t let the marketing PR mistakes invade your brand credibility
Hence, be aware of these 10 common marketing mistakes while marketing your business Facebook Page.
1.?When you?re Going Totally Out Of Point!
Your Facebook page must have a theme that is?closely?related to your brand. It must reflects what your brand sells or market to the world. You must share pictures and contents related to the things in your industry. If you are selling cars, your contents should be about cars and not about food or other things that are completely alienated from what your brand really is. However, till today, we can still see quite a number of Facebook brand pages going out of point. A sad case.
Unrelated Facebook posts are making your brand look super damn silly. Photo Credits:?Facebook Craze
2.?Tag Your Friends to my Pictures Now!
Please never ever try to ask people to tag their friends to your pictures. Worse still, don?t give them a specific number of friends to tag in order to exchange some kind of gifts from you. You?re courting death. Marketers may see that tagging is good to increase the brand?s exposure virally but it actually make things worse.
Be mindful your ?tagging? strategy
From a Facebook user?s point of view, it is very irritating when you are tagged into someone?s picture in which you are not inside. Out of a sudden, that funny & ?spammy? picture appeared in your profile page. First thing you would do, unfriend the friend who tag you without your permission; second thing, you block the company?s facebook page.
I UNFRIEND you!!
Hence, don?t abuse tagging as part of your marketing strategy.
3.?Cute Funny Things are just too easy to be SHARED
Funny faces, funny animals, funny babies and many other cute funny looking things are the easiest thing to be shared on Facebook. People just love cute stuffs, pets and people. However, if these things are not related to your brand, avoid putting them on your Facebook page at all costs.
Kangaroo: ?I guess, I am just too cute to be ignored. Share me?
If the cute things that are too cute for you to resist from sharing, you could just share it in your personal facebook profile and not your business page.?It will look ultra unprofessional and your brand will lose its positioning when people think that your brand is a joker who sells cute and funny things.
Mother Sheep to Little Sheep: ?Son, you must master the way of acting cute. So that, you could probably get a job someday.?
When it comes to business, stay focus. Funny cute and unrelated stuffs, stay away.
4.?Welcome to my Advertisement Bulletin
Facebook gives your brand a personality or a voice in the social media world. Your brand speaks and interacts with your clients and prospects. You educate your fans on the benefits of your brand so that it would position your brand well in their minds.
However, don?t use Facebook as your advertisement bulletin.
Facebook is not your advertisement bulletin board
You don?t have to constantly ask people explicitly through online offers and sales discounts, shouting out in each and every single post of your post, to make people buy your stuffs. Just remember, people don?t like to be sold. It is more of a pull marketing rather than a push marketing tool. Focus on educating and not hard selling.
Focus on the ?Soft? sell approach
5.?Professors in the Making
By putting too much technical jargon or scientific terms in your Facebook page, is akin to hitting your head to a wall. Bad strategy. Putting up too many profound stuffs on your Facebook page makes your page looks like a PHD textbook. Unless you want to make your Facebook fans professors, refrain from using complicated jargon in your posts.
Don?t put technical jargon in your Facebook page?
6.?Boring, boring, and just plain boring.
Being boring could ?kill? your Facebook fans. It will make people perceive your brand as a super duper boring brand. Therefore, you must think of interesting contents that can make people like it, comment on it as well as share it among their friends. Think out of the box or look for ideas in other brands? facebook pages so that you could come up with something interesting of your own.
?I am bored. Entertain me, please.? said monkey
7.?So what if Today?s is Your Boss? Birthday?
People don?t care whether today is your boss?, your boss? father?s, your boss? brother?s or your boss? cat?s birthday? People just don?t care whether your company has a party in Bali last night. People just want to know how your product or services is going to be of benefit to them? So, Talk business and give your clients what they are looking for in your brand.
Oh I see that today is your boss? birthday. So, is it my problem?
Don?t share things like employees? birthday, company outings and other nitty-witty stuffs. Well, sharing these things does make your company look very friendly like a good old neighbour next door, but in terms, it makes no sense at all.
8.?Let it Rots. Who Cares?
Monitor your facebook page regularly. Sometimes you will get naughty competitors who put nasty and untrue comments about your brand on your timeline. Be alert, if the comments are untrue, report the users and ban him or her from commenting on your Facebook forever.
Negative untrue comments can bring down the credibility of your brand. Hence you can?t let it rot and companies need to have a team to constantly manage the brand reputation on social media.
Don?t leave things rotting, manage your social media well
However if the negative comments are proved to be genuine, it is ok not to delete or hide them as spam. You could simply publish your apology openly to the said user so that this will make others perceived your brand as honest and transparent. Who in the world has no flaws? As a word of advice, do your own judgement in a case by case basis.
However, do leave some space for transparency
9.?You?must LISTEN to ME!
Till today, we still see some facebook pages, especially those of politicians or celebrity figures, being lack of the interaction element.
There is only a one way speech and not a two way dialogue. Brands would just behave like news anchor persons,?disseminating?information. And when people feedback, only the positive ones stay and the negative ones will be banned. There is hardly any dialogue between the brand and its fans. Such way of managing your brand facebook page may make your brand looks unauthentic in the eyes of the Facebook users.
Always maintain a Two-way interaction with your fans
10.?Free! Free! Freebies!!
Using free gifts, cool contests and lucky draws to entice people to like your brand Facebook page may be a good idea. However, don?t overdo it. It will make your brand look like a sugar daddy who always like to give away freebies.
Avoid being a ?sugar daddy? on Facebook
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There is a saying, ?you?ll harvest what you soar.? By overdoing the freebies marketing, you will get a lot of non-loyal fans who are there for your free stuffs only and not because they love your brand?s products and services.
?You?ll reap what you?ve soar?
Hence in summary, in order to be a very successful brand on Facebook, always try to avoid these marketing PR mistakes at all times. Good luck!
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