Recently, we spoke to an agent who was on the verge of caving in to the industry-wide trend toward standardized cookie-cutter websites (encouraged by corporate deals at the franchise and brokerage level).
To combat the resulting sameness, he was thinking about spending enormous sums on industrial-strength commercial SEO. After all, when thousands of real estate websites look the same and offer the same information, you have got to do something to avoid washing away into the ocean of corporate uniformity. Sadly, our friend may find many others taking the very same short cut.
But why not start from scratch with a commitment to create a fascinating real estate brand for yourself?
From a clip for the real estate training video, Madasgascar 3 (yes, go ahead and write off your copy of the DVD), we draw three suggestions for creating a fascinating real estate brand:
1. Be different. The Madagascar series of animated films have created a unique cast of characters. Those ridiculous penguins and other animal characters come to mind (who is your favourite?). They created a brand worth hundreds of millions of dollars with those personalities.
2. Be familiar. Once they created their brilliantly successful brand, they stuck with it. Parents of young children, everywhere, have ?I like to move it, move it?, rattling around somewhere in their brains. Are you just another agent blending into the woodwork at ABC Franchise and DEF Brokerage, or are you using their resources as a platform for building a personal brand that is familiar to everyone in your community?
3. Be entertaining. As Madagascar 3 arrives in the theatres in June, the pressure is on. Some of the film reviewers are saying that this film will be better than Madagascar 1 and 2. Are you planning to make your clients happy, today?
For assistance with your real estate branding, talk to us, info@thetouchmarketing.com.
Watch the movie trailer. How they get you to keep clicking is hilarious.
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